I have been stating since 2007, that Trump Entertainment could not survive and many continued to purchase common stock in Trump and hold onto their investments. The Stock was delisted from Nasdaq this past Friday and will now move to either the OTCBB or the pink sheets.
I have been preaching for the management to eliminate gaming at the Plaza and convert it to rooms and possibly condo's, placing their limited funds into debt reduction and the Taj Mahal in order to survive, again no one listened.
I now rest my case, soon the TRUMP name will be removed from the three building with the Marina hopefully going to Jimmy Buffet, he should lower his offer too $150-million, and Trump management should take it and use the money at the Taj Mahal and I still stand by with closing Trump Plaza to save Financial resources.
All the gaming properties should consider going back to a "LESS IS MORE" marketing mentality.
For example: Lower the table minimums on Roulette to $2.00, even a dollar minimum, lower the craps and blackjack table minimums, in order to bring players into the properties, and it will help the restaurants and lower the room rates to $25.00 a night, even during the summer months. BET LOW, WIN HIGH.
Atlantic City is battling the PA SLOTS and NY slots market. They need to respond with slots giving back a bigger win to the slot player and return to the days when "COMPS" were king for the little guy who spent only $100.00 at a slot machine,Roulette table, etc. I remember when you couldn't get near a $2.00 roulette table and a $3.00 black jack table at the Playboy,when it existed. I never missed a Tuesday night at the Roulette table at the Sands.
Atlantic City, while working hard to go upscale seeking out the "WHALES" has lost their regulars by eliminating many of the perks for the small dollar customers. The 11 casino's need to look at the marketing efforts of the past and bring those gamblers back.
Many who visit the PA slot "parlors" find the slots convenient, save gas, no uncomfortable ride on the bus ride to AC. Now it s time for the management at all properties to step up the service to the gamblers they lost with "NEW PERKS."
Any Casino property owner who would like to consult with me on bringing gamblers back to thier properties can reach me at: frontier22@aol.com.
So for now, thats the way ti is, Monday February 23,2009.
GO PHILLIES
www.lumberkings.biz
